Launching a lingerie brand
Summer 2025 promises to be a promising time for lingerie fashion, combining elegance, comfort and durability. This season's collections stand out for their diversity and their adaptation to contemporary needs. Here's a roundup of the trends you won't want to miss if you want to be at the cutting edge of fashion this summer.
Minimalism and simplicity: the essence of chic
Minimalism continues to seduce. Clean-lined pieces, such as wire-free bras and bralettes, dominate the collections. Light, breathable fabrics such as microfiber and modal are favored for their unrivalled comfort and natural look. The emphasis is on well-being without compromising on elegance, with designs that celebrate the beauty of minimalism.
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Soft palette: pastels and neutrals
This summer, soft, soothing colors take center stage. Beige, ivory, rose and mint add a touch of softness and elegance. Pastel shades, such as lavender, peach and sky blue, add freshness and delicate femininity to any room. These colors invite relaxation and lightness, perfect for sunny days.
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Nature and floral motifs: an invitation to romance
Nature invites itself into our wardrobes with omnipresent floral and botanical motifs. Delicate embroidery and flora-inspired motifs add a romantic, sophisticated dimension to lingerie ensembles. This trend reflects a desire to return to our roots and harmony with nature, bringing an organic, poetic touch to our undergarments.
Technology and innovation: comfort and performance
Technological advances are revolutionizing lingerie with innovative fabrics. Antibacterial and moisture-repellent materials improve comfort and durability. Ergonomic designs, conceived to adapt perfectly to different body shapes, are gaining in popularity. This combination of technology and fashion guarantees underwear that is both beautiful and functional.
Sustainability and ethics: towards responsible fashion
Sustainability is at the heart of lingerie fashion in 2025. Eco-friendly materials, such as recycled fibers and organic cotton, are increasingly used. Consumers are looking for brands that adopt responsible, environmentally-friendly production practices. This trend towards more sustainable and ethical fashion is an important step towards a greener future.
Multifunctional lingerie: versatility and style
Versatility is the watchword, with lingerie pieces that can be worn as outerwear. Elegant bodysuits and bustiers become wardrobe staples, offering stylish options for different occasions. Sets with removable or adjustable elements offer greater flexibility and customization, meeting the varied needs of consumers.
Need support?
At d'Yrsan, we understand that launching a brand is a complex adventure. That's why we offer comprehensive support at every stage of your project.
Our expertise in tailoring will ensure high-quality production in line with your vision. Make an appointment with our workshop today for personalized advice and professional support along the way.
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