Branding and creation
Your pieces are designed and manufactured. Now all that remains is to give them a face: what the brand says, how it presents itself, what people remember about it after three seconds. That work has its own hands.
Brand identity
Knowing what you say before you show it: who the brand is targeting, what it promises, what distinguishes it from the ten others selling the same silhouette.
Positioning · Name and tone · Graphic charter · Brand document
Positioning, promise, brand territory.
Name, tone, vocabulary: what the brand says and what it leaves to others.
Guidelines: logo, typography, colours, usage rules.
A short and usable document, enough to brief a photographer without hesitation.
Art direction and styling
Translate this positioning into decisions: what we show, how we show it, and what we won't do. A brand is recognized as much by its refusals.
Color palette and lighting · Sets · Casting · Silhouettes
Color palette, lighting, sets, casting, props.
Complete silhouettes, ways to wear the pieces.
What the brand will not do: it is recognized as much by its refusals.
Shooting and video
Photograph the approved prototypes, not the first drafts. A picture doesn't fix a poorly constructed garment, it reveals it.
Campaign · Catalog · Reels · Retouching and Formats
Campaign, catalogue, short formats for social networks, reels included.
End-to-end production: location scouting, team, planning, set.
Selection, retouching and adaptation to the formats of your store.
Social networks
To maintain this over time, without having to go back to shooting every week.
Editorial line · Frequency · Internal formats · Monthly support
Editorial line and publication schedule.
Formats that you produce internally, once the campaign is done.
Monthly support, or delivery of the plan and you continue on your own.
What we are telling you frankly
The development schedule gives the date of the shoot: we photograph the validated prototypes, not the first canvases.
Positioning comes early, because it determines the range of sizes, the level of finish, and the target selling price.
Image services are ordered and priced separately from production.
Tell us where you are at: an idea, a first collection in development, or a brand already on sale that wants to rebrand.
Project led by Éléonore de La Rochefoucauld, creative direction and styling.